Showing posts with label endorsement. Show all posts
Showing posts with label endorsement. Show all posts

Sunday, June 1, 2008

Endorsements: Marian Replaces Angel; Angel Replaces Claudine

Marian Rivera, who was catapulted to stardom after her Marimar soap on GMA-7, will now replace Angel Locsin, who switched to ABS-CBN last year, as the new JAG denim pants endorser.

Marian avoided to comment regarding the fact that she did replace Angel as the newest JAG endorser but rather conveyed her happiness that she was selected. Together with Marian, PBB graduate Will Devaughn, who she was partnered with before in Desparadas by Regal Entertainment, will accompany her for a JAG photo shoot in Australia with a tagline "Sexier and Hotter."

Apart from this JAG commitment, Marian Rivera also has six other endorsements lined up. But Angel and her management is not phased by this "competition" conjured up by the media and public. According to Angel's manager, Becky Aguila, it was time for Angel to let go of her "tweet-ums" image and is now in a need for a more grown-up, lady-like outfit. Hence her new endorsement with a garment company.

The news is that Angel Locsin is to replace Claudine Barretto as endorser of Folded & Hung. This will apparently better complement her new, more mature roles, such as the one in her current soap with Piolo Pascual, Lobo.

Tuesday, May 27, 2008

Dingdong Dantes New San Miguel Endorser

Many big names like Manny Pacquiao, Jet Li, and Kris Aquino have endorsed the number one beer company of the Philippines, San Miguel Brewery Corp. Now it is the turn of another; Dingdong Dantes' long dream of being a part of the San Miguel family has finally come true.

Dingdong was reportedly chosen over a kapamilya "dramatic actor," whoever that may be (John Lloyd, Sam Milby, Jericho Rosales?). And you can count Piolo Pascual out because he is already a part of the San Miguel family for his endorsement of San Mig coffee.

Apparently, the GMA-7 actor and host was chosen for his personality and nice body, which supposedly complement the San Mig tagline, "Magaang dalhin." A giant EDSA billboard and an anticipated TV commercial are in the works and are due to come out shortly.