Thursday, September 2, 2010
Ace Saatchi & Saatchi Deal with SM Investments's Supermarkets & Hamilo Coast Real Estate
31 OCT 2007
Their reward is to be assigned the full service account for not just this brand, but the rest of the Group's businesses as well, including SM Supermarkets - the Philippines' largest supermarket chain - and SM Hypermarket, the country's largest hypermarket.
As if this wasn't enough, our Manila office has also just been awarded AOR for Costa del Hamilo Inc., a 1,900 hectare (eventually 5,000 hectare) tourism, leisure and real estate venture two and a half hours from Manila. This venture is owned by SM Investments, parent company to the SM Food Retail Group, and further demonstrates the confidence that this new client has in them.
SM Investments is amongst the largest business groups in Southeast Asia, comprising retail, banking and property development, and is one of the world's largest shopping mall developers, with operations in the US, China and the Philippines.
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ORIGINAL ARTICLE: http://www.saatchi.com/news/archive/supermarket_bonanza_for_ace_saatchi__saatchi