Sarah Geronimo is the newest addition to the Belo Essentials endorsers, following the ranks of Regine Velasquez, Zsa Zsa Padilla, and Lucy Torres-Gomez.
Like Bench, it seems Belo is trying for mass appeal and what better way to do that than to choose a young, popular singer-actress like Sarah Geronimo, who has perhaps the most appeal in the "singing champions" bunch of ABS-CBN. Sarah's music is not only patok, but she is also turning into a lady now that she is approaching 20 years old, which makes her an even more appropriate selection for the endorsement. It seems her management is now also allowing her to wear shorter skirts and show more skin with the dresses and outfits she's been wearing on ASAP.
Surprisingly, Sarah is also the highest-payed thus far out of all of Belo's endorsers. Dr. Vicki Belo pointed out that Regine, Zsa Zsa, and Lucy actually accepted the endorsement for free, returning the favor of years of beauty medical help and friendship.
Despite endorsing Belo, Sarah states that she is unwilling to go under plastic surgery. Perfectly content with her body and facial features, she has no inclination of getting a breast or nose job, but only remains focused on her goals and career, which just keeps on blooming.